Purpose: Lists are generally used for storing and organizing all of the contact information for a business, as well as sending messages to mass audiences. Segments are used for sending targeted messages, analyzing the performance of your marketing efforts, and other specific purposes.
Purpose: Lists are generally used for storing and organizing all of the contact information for a business, as well as sending messages to mass audiences. Segments are used for sending targeted messages, analyzing the performance of your marketing efforts, and other specific purposes.